The Philippines pulled off a impressive showing at ITB Asia 2026 over in Singapore, wrapping up the three-day travel trade event with a solid ₱698 million in sales leads.

Organized by the Tourism Promotions Board (TPB), a 24-strong local delegation of tour operators, resort owners, and regional DOT reps took over the Sands Expo and Convention Centre from October 21 to 23 to showcase what the country has to offer to global buyers.

Here is a quick look at how it went down:

What Was Featured: The Philippine booth wasn't just about selling white-sand beaches—it highlighted a broader mix of local destinations, including golf tourism at Clark Global City in Pampanga and food trips around Iloilo City—a UNESCO Creative City of Gastronomy. The space itself was decked out in handcrafted Filipino furniture, Capiz shell accents, and local lighting.

MICE in the Spotlight: The Cebu MICE Alliance also stepped up during the conference series to pitch Cebu as a top-tier destination for international conventions, corporate meetings, and major regional events.

International Visitors: The pavilion drew several regional diplomats, including Philippine Ambassador to Singapore Medardo Macaraig, alongside ambassadors from Timor-Leste, Costa Rica, and Myanmar.

"The strong sales leads and high volume of B2B appointments reflect growing international interest in our country’s diverse destinations and rich experiential offerings."

— Maria Margarita Montemayor Nograles, TPB Chief Operating Officer

With MICE travel taking off alongside traditional leisure trips, securing nearly ₱700M in prospective business is a strong sign that international travel trade is looking toward the islands for upcoming bookings.

Disney Cruise Line is pulling back the curtain on its newest vessel through a dedicated documentary, Disney Adventure: Charting a New Course, dropping on Disney+, National Geographic, and JioHotstar starting November 28, 2026.

The feature traces the ship's build in Germany all the way to its homeport in Singapore, documenting what it took to bring Disney's first Asia-based cruise ship to life.

Pinoy explorer Gregg Yan has become the first Filipino to be inducted as a Fellow of The Explorers Club, breaking a century-old barrier for Philippine representation in global exploration. Founded in New York City in 1904, The Explorers Club is a professional society dedicated to field research and scientific discovery. Its members have famously trail-blazed some of humanity’s greatest frontiers – including the first expeditions to the North and South Poles, the summit of Mount Everest and the surface of the moon. Yan joins an international roster that includes icons like Neil Armstrong, Jane Goodall and Sir Edmund Hillary.

El Nido is already pretty good at making people slow down. There’s the sea, the trees, the warm tropical air, and that general feeling that you don’t really need to be anywhere else for the next few hours.

So when Lihim Resorts El Nido joined this year’s World Wellness Weekend, the setting was almost half the program.

From September 18 to 20, the resort held the World Wellness Weekend 2026—three days of activities centered around wellness, bringing together guests, local communities, practitioners, advocates, and Lihim’s own staff. There was yoga, sound healing, conversations, and, fittingly for a resort surrounded by nature, plenty of time spent outdoors.

Mapúa University just sealed a new tie-up with ROYU Electrical, backing the Mapúa Cardinals men's basketball team and the women's volleyball squad for the upcoming NCAA season.

The contract signing held over in Manila brought together key executives from Firefly Electric and Lighting Corporation (FELCO) and Mapúa’s school leadership to make the partnership official.

Beyond jersey branding, the agreement integrates ROYU into campus life through student activations, digital collaborations, official merch, and recruitment priorities during career fairs—giving student-athletes and engineering majors a direct connection to industry tools as they gear up for their careers.