Cebu Pacific has shown its strong dedication to helping vulnerable Filipino children by raising ₱91 million through its in-flight fundraising campaign, Change for Good, since it started in 2016.

Change for Good is a partnership between UNICEF Philippines and Cebu Pacific that collects passengers' spare change to provide essential resources for children and communities in need.

Cebu Pacific is grateful for their partnership with UNICEF, as it allows them to use the generosity of their passengers to make a positive difference in the lives of Filipino children. They are excited to continue this important work with UNICEF.

In 2023, CEB collected ₱10.9 million through Change for Good, which was used to support UNICEF initiatives benefiting Filipino children by providing education, healthcare, and humanitarian assistance in the Philippines.

UNICEF Philippines Representative, Oyunsaikhan Dendevnorov, stated that the partnership with Cebu Pacific has assisted in ensuring that every Filipino child can have a prosperous future by receiving proper healthcare, education, and protection.

Currently, CEB is the sole airline partner of UNICEF in Southeast Asia for the Change for Good campaign. Additionally, it is the only local airline that actively collects funds to assist children in its own country.