Samsung Electronics launches its Y2K 4eva collection in Southeast Asia and Oceania, blending 2000s nostalgia with a modern flair. Designed for the Galaxy Z Flip6 and Galaxy Buds 3, the collection includes playful accessories that features collaborations with Paul Frank and MILO.
A GWI study reveals that Y2K pop culture is resurging as Millennials and Gen Z embrace 2000s media, adding modern touches like thrifting and film-style photo filters to their daily lives.
INNOVATIVE DESIGN MEETS ICONIC STYLE
The Y2K 4eva collection is a nostalgic nod to the early days of the Internet and the fun, simple joys of youth. Featuring bold, playful designs with disco motifs and a back-to-school vibe, it celebrates Samsung's unique take on Y2K style.
Samsung's Y2K 4eva collection collaboration with Paul Frank showcases designs set in the whimsical utopia of Planned Pines, starring Julius the Monkey. Blending nostalgia with fashion, Paul Frank celebrates individuality, inclusivity, and the playful spirit of the next generation.
The collaboration with MILO, on the other hand, features a nostalgic phone case inspired by the beloved cocoa malt beverage—a childhood favorite for breakfasts, sports days, and recess. The design, showcasing the iconic MILO tin, celebrates its heritage as a staple in many SEAO homes.
The collection also offers animated cover screen wallpapers for the Galaxy Z Flip6, Galaxy Buds 3 cases, Griptoks, and sticker sheets, available through social contests, giveaways, and purchase redemptions across the SEAO region.
“The Y2K movement resonates with Millennials and Gen Zs. At Samsung, we’re thrilled to reimagine it through collaborations with brands like Paul Frank and MILO, offering unique accessories that inspire self-expression,” said ChonHong Ng, VP of Regional Marketing, Samsung SEAO.
Paul Frank’s Michael Puglisi added, “We’re excited to bring Julius and friends to life through fun, playful accessories in this collection.” Nestlé’s Michelle Marie Avarillo echoed, “This collaboration honors MILO’s timeless joy and energy, connecting with fans who grew up loving it.”
HONE YOUR STYLE IN RETRO
These accessories are now available via the Samsung Shop App and Samsung Experience Stores’ Live Space sessions. Calling on Millennials and Gen Zs to show off your take on these eras -- to know more about the Samsung Y2K 4eva Collection, visit https://www.samsung.com/ph/samsung-x-you/.
