COMCO Mundo New Managing Directors for Southeast Asia and the Middle East & Africa

March 19, 2024

COMCO Mundo New Managing Directors for Southeast Asia and the Middle East & Africa

As it celebrates its eighth year in the industry, global communications conglomerate, COMCO Mundo League of Enterprises, further solidifies its position by appointing new Managing Directors for its subsidiaries in the COMCO Southeast Asia and Middle East & Africa regions. Joyce Yu will lead COMCO Southeast Asia, Rachel Syfargo takes the helm at TARO AOX Inc., and Tricia Cusi-Jimenea assumes leadership of COMCO Middle East & Africa.




COMCO Mundo Awards

Joyce Yu, COMCO SEA's new Managing Director, brings nearly two decades of diverse experience in PR, Advertising, Events, and Brand Communications. Her focus includes strengthening the flagship brand New PR and Smart Social and expanding COMCO's Experience+ division.

Rachel Syfargo, a seasoned partner at COMCO, now heads TARO AOX Inc., specializing in Digital Max, ICOM, and Story Lab services. With over twenty years in Marketing, Advertising, PR, and Digital Marketing, Rachel brings invaluable expertise.

Tricia Jimenea, a senior partner and co-founder of COMCO, takes the reins as Managing Director for COMCO Middle East & Africa. With nearly twenty years of accoladed experience in Media Relations, Celebrity Marketing, and Events, Tricia is poised to expand COMCO's presence in the region.





As part of COMCO Mundo's mission to Ignite Talent, several high-performing employees across the group's entities receive promotions. Jam Bufi, a product of Camp COMCO Mentorship Program Cycle 5 in 2017, now serves as Integrated Communications Manager at TARO AOX Inc. Rabia Yousuf, one of COMCO Middle East & Africa's early employees, advances to Account Manager.

Narah Faigal and Hiacynth Ablanez of SEA Wave & Spice Multimedia Content Studio are promoted to Senior Officers, alongside Jaderick Buhay from TARO AOX Inc., now an Officer. Recognized for their outstanding performance and dedication, Hendrich Namoca of COMCO Southeast Asia, Ronette Tibay of COMCO Mundo, Joana de Guzman, and Chloe Manalac of TARO AOX Inc. all ascend to Senior Associates. Multimedia Arts Associate Nicole Bamba of SEA Wave & Spice transitions to a regularized employee status. All beneficiaries are graduates of the renowned Camp COMCO Mentorship Program.




COMCO Mundo Mission 2024

COMCO celebrates its 8th anniversary, reaffirming its dedication to excellence and impactful storytelling. Founded on the vision of creating a unique agency culture, COMCO Mundo fosters collaboration and inclusive growth among its 55 strong team members across Southeast Asia to the Middle East & Africa.

As it enters this milestone, COMCO Mundo unveils its lineup of flagship projects for 2024, including the COMCO Badminton Club, Camp COMCO Alumni Society Homecoming Cup, SEA Wave Contrbutors’ Assembly, Camp COMCO Kids, COMCO Mundo Away Days 2024, Movie Night with COMCOmigos, and COMCOlidays with Kids. These initiatives reflect its commitment to nurturing talent and fostering a sense of community within the organization.

Ferdinand L. Bondoy, Group Chief Executive Director and Lead Strategic Communications Counsel/Partner, expresses his vision of COMCO as a creative playground and safe haven for talent to flourish. He emphasizes the company's mission to break free from traditional norms and address pressing issues in today's world.

With #Mission2024 as its guiding principle, COMCO Mundo and its subsidiaries are poised to make a difference on a global scale. Learn more about their initiatives at and follow them on social media for updates.

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